So when you are at your computer, do you
push or pull? Okay, now you might get your
mind out of the gutter.

I am referring to communication on the
Internet. There are essentially two
ways to move understanding on the web.

There is push technology and there is
pull technology. E-mail might be labeled
as a form of push technology. How?

Lets say you subscribe to an ezine or
electronic news letter . Well the publisher
sends (pushes) it out to the subscribers
via email on a set schedule.

And once your electronic mail is out there ... well,
you know the rest.


As we all understand , the growing problem with
sp^am has caused our inboxes to be so
clogged we might miss or even delete
that ezine from our most admired publisher