Being a long-instant Internet entrepreneur, I have made certain
observations over instant. Most people who beginning an online business
seem to go through certain "phases." They contruct
the identical
mistakes,
and they react the identical
to different circumstances. All the while,
they never realize that much of this behavior sends a glaring red
signal that they are undoubtedly newbies.
There is nothing wrong with being a newbie (after all, I was not
born this brilliant ). But ask any novice and they will tell
you that they do not
want to "appear" to be a beginner. Thats why
I recently felt the absolutely need to bring attention to a typical newbie
bad choice
that youll want to avoid. That error is using every
single piece of new Web technology you might
find JUST because it
is available.
I understand the appeal of new technology. However, before loading
up yet another animated graphic or "phasing" Web page, inquire of
yourself
a few questions.
1. Will this technology add worth to my site? By "assessment of worth
" I mean
something that will enhance (and not clutter) your Web visitors
knowledge. Other than being "cool," will the technology help
in some way?
2. Will the technology cause an inconvenience to my visitors? Will
an all Flash home page force visitors (even repeat visitors) to
sit and watch a two-minute long "movie" each and every measure
they come to your page
? Will tons of animated or rotating
graphics files generate your home page load extremely slow? Web
surfers are very impatient many people
, you know. I might
tell you
from experience, they wont wait.
3. Does the technology require that my page
visitor "do" anything?
Will your visitors have to download any special software or
plug-ins to see your website
with this new technology? If so, skip
it! It isnt assessment of worth
the chance of visitors clicking away.
4. Is the technology "stable?" Is the chat program youve
installed reliable? Does that new java program work the way it
should? Does that streaming video feed skip and crash? If your
new technology doesnt perform up to speed 99% of the instant, it
isnt assessment of worth
causing aggravation to your visitors.
Before generating any technological "enhancements" to your web page
, think
about your visitors. Yes, the new technology might
be "cool," but if
it doesnt offer some true assessment of value to your customers, you would most
likely be better off and more professional looking without it.